{"product_id":"lastminute-bcg-matrix","title":"lastminute.com Boston Consulting Group Matrix","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBCG Matrix - Portfolio Prioritization for lastminute.com\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eApplying the BCG Matrix to lastminute.com's multi‑brand OTA portfolio highlights a position between Question Marks and Stars: core flight and holiday offerings show high-growth potential in peak markets, while niche services and off‑season channels behave like Cash Cows or Dogs driven by occupancy and margin variability. The framework exposes clear strategic trade‑offs-where to allocate marketing and product investment to scale high-potential segments, where to harvest reliable booking streams, and where to consider consolidation or divestment. Continue reviewing the page for quadrant-level placements, data-backed recommendations, and downloadable Word and Excel files to guide immediate resource-allocation decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eS\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003etars\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDynamic Holiday Packaging\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eDynamic Holiday Packaging (flights + hotels) is a high-growth Stars segment for lastminute.com, with bundled bookings growing ~28% YoY and representing ~42% of group gross bookings in 2024 (Eurowings\/Amadeus integrations helped scale real-time combos).\u003c\/p\u003e\n\u003cp\u003elastminute.com is a European leader in real-time package combos, outperforming standalone bookings in conversion rate (3.6% vs 2.1% in 2024) and average order value (€612 vs €378).\u003c\/p\u003e\n\u003cp\u003eMaintaining leadership needs heavy, ongoing spend: algorithm R\u0026amp;D and marketing ran ~€85m in 2024, and rivalry from Booking Holdings and Expedia forces continuous investment.\u003c\/p\u003e\n\u003cp\u003eAs the market matures toward 2026, Dynamic Holiday Packaging is the prime candidate to become the next cash cow, assuming annual growth decelerates to mid-single digits while margins improve from scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMobile App and Direct Channels\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003elastminute.com's proprietary mobile app is a high-growth asset as mobile bookings rose to 58% of total transactions in 2024, up from 42% in 2021, positioning it as a Star in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eShifting users to direct channels cut third-party metasearch-driven acquisition costs by ~22% in 2024 and raised average customer lifetime value by 18% versus 2021.\u003c\/p\u003e\n\u003cp\u003eThe firm allocated €35m in 2024 to UX and mobile-only promotions, targeting 18-34-year-olds where app adoption grew 30% year-over-year.\u003c\/p\u003e\n\u003cp\u003eThis focus sustains a leading market share in mobile commerce as global travel mobile bookings expanded ~25% in 2024, keeping the app in the Star quadrant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eFintech and Ancillary Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eFintech ancillaries like Cancel for Any Reason insurance and installment payments are fast-growing for lastminute.com, adding a high-margin stream that boosted ancillary revenue by ~28% YoY in 2024 and lifted average booking ARPU from €34 to €42.\u003c\/p\u003e\n\u003cp\u003eRisk-averse travelers drove adoption-insurances now attach to ~15% of bookings-letting lastminute.com capture more of the €1,200 average EU travel wallet per customer.\u003c\/p\u003e\n\u003cp\u003eThese products need strict regulatory compliance (GDPR, PSD2, local insurance rules) and deep tech integration, but deliver 3-4x gross margins versus base commissions, so continued fintech investment is essential to stand out from OTA peers.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExperience-Led Gift Cards\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eExperience-Led Gift Cards sit in lastminute.coms BCG Matrix as a Star: the experiential travel gift market grew ~12% CAGR 2019-2024 to €6.8bn in Europe, and lastminute.com's brand and partnerships capture premium share versus few OTA rivals.\u003c\/p\u003e\n\u003cp\u003eThese products need heavy holiday promotion spend-conversion spikes Q4-but drive higher AOV and retention; with effective funding they can mature into a Cash Cow as experiential travel demand rises (2024 EU travel spend +9%).\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket size €6.8bn Europe (2024)\u003c\/li\u003e\n\u003cli\u003eCategory CAGR ~12% (2019-2024)\u003c\/li\u003e\n\u003cli\u003eHigher AOV and retention vs standard bookings\u003c\/li\u003e\n\u003cli\u003eHeavy Q4 promo spend; few direct OTA competitors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSocial Commerce and Influencer Partnerships\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003elastminute.com has pushed into social commerce, using TikTok and Instagram influencers to drive rapid traffic growth-Gen Z share of bookings rose to ~28% in 2024, with influencer-driven traffic up 65% YoY.\u003c\/p\u003e\n\u003cp\u003eCustomer acquisition costs on these channels are high-CPA ~€45 vs €22 for search in 2024-but conversion rates and average booking value from social users increased 18%, justifying spend.\u003c\/p\u003e\n\u003cp\u003eThis Stars segment keeps brand relevance as discovery shifts off search; social bookings now represent ~22% of mobile bookings.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eGen Z bookings ~28% (2024)\u003c\/li\u003e\n\u003cli\u003eInfluencer traffic +65% YoY (2024)\u003c\/li\u003e\n\u003cli\u003eCPA: social €45 vs search €22 (2024)\u003c\/li\u003e\n\u003cli\u003eSocial bookings ~22% of mobile (2024)\u003c\/li\u003e\n\u003cli\u003eConversion +18% for social users\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Stars-Star-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003elastminute.com soars: Dynamic bundles, mobile \u0026amp; fintech fuel record growth\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eStars: Dynamic Holiday Packaging, Mobile App, Fintech Ancillaries, Experience Gift Cards and Social Commerce drive high growth for lastminute.com-bundles = ~42% gross bookings (2024), mobile = 58% of transactions (2024), ancillaries +28% YoY, gift market €6.8bn (2024), Gen Z bookings 28% (2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003e2024 KPI\u003c\/th\u003e\n\u003cth\u003eNote\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eDynamic Packaging\u003c\/td\u003e\n\u003ctd\u003e42% bookings; +28% YoY\u003c\/td\u003e\n\u003ctd\u003eConversion 3.6%; AOV €612\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMobile App\u003c\/td\u003e\n\u003ctd\u003e58% transactions\u003c\/td\u003e\n\u003ctd\u003e€35m spend; app adoption +30% YoY\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFintech\u003c\/td\u003e\n\u003ctd\u003eAncillary rev +28% YoY\u003c\/td\u003e\n\u003ctd\u003eAttach rate 15%; ARPU +€8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eGift Cards\u003c\/td\u003e\n\u003ctd\u003eMarket €6.8bn\u003c\/td\u003e\n\u003ctd\u003eCAGR ~12% (2019-24)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSocial Commerce\u003c\/td\u003e\n\u003ctd\u003eGen Z 28%; social bookings 22%\u003c\/td\u003e\n\u003ctd\u003eCPA €45; conv +18%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eBCG Matrix review of lastminute.com: quadrant-by-quadrant strategic guidance identifying Stars to grow, Cash Cows to harvest, Questions to evaluate, Dogs to divest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eOne-page BCG Matrix placing lastminute.com business units in quadrants for quick strategic clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eC\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eash Cows\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eJetcost Metasearch Engine\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eJetcost, lastminute.com's metasearch leader in Europe, generates strong cash flow with EBITDA margins around 25%-30% in 2024 and low capex needs due to mature tech and brand reach.\u003c\/p\u003e\n\u003cp\u003eThe platform drives \u0026gt;15% of group referral traffic and earns steady affiliate commissions-about €40-60m revenue annually in recent years-supporting group profitability.\u003c\/p\u003e\n\u003cp\u003eHigh margins and predictable cash allow lastminute.com to reallocate funds to riskier question-mark ventures and scale new products without heavy external funding.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCore Flight Aggregation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eCore Flight Aggregation-legacy flight-only brands like Volagratis and Rumbo hold ~35-40% market share in Southern Europe (2024), generating roughly €220-€260m EBITDA annually; growth is flat as low-cost carriers capture direct bookings, but transaction volumes stay high.\u003c\/p\u003e\n\u003cp\u003eMarketing spend is ~2-3% of revenue versus 10-12% for new products, so this unit yields strong free cash flow; it covered ~60% of lastminute.com group net interest expense in FY2024 and underpins debt service and operational stability.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eEuropean Hotel Inventory\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003elastminute.com's European hotel inventory delivers steady, high-margin revenue from thousands of contracted properties across a mature market; hotels contributed ~€210m gross bookings in 2024, with EBITDA margin above 22% for the segment.\u003c\/p\u003e\n\u003cp\u003eMarket share is strongest in the UK, Italy, and Spain-household-brand penetration ~35-45% in metropolitan leisure corridors-so investment focuses on platform upkeep, not expansion.\u003c\/p\u003e\n\u003cp\u003eCash from hotels funds dynamic-packaging growth; in 2024 the company reallocated ~€18m to the star segment to finance bundling tech and marketing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eB2B White-Label Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eB2B white-label solutions are a mature, high-market-share line for lastminute.com, generating predictable revenue via multi-year contracts with churn under 5% and gross margins often above 45% (FY2024 partner cohort data). Growth is low (~3% CAGR 2022-2025) but operating costs are minimal, so profitability funds AI R\u0026amp;D and product innovation.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eHigh share: market leader in EU OTA white-labels\u003c\/li\u003e\n\u003cli\u003eChurn \u0026lt;5%; multi-year contracts\u003c\/li\u003e\n\u003cli\u003eGross margin \u0026gt;45%; low incremental cost\u003c\/li\u003e\n\u003cli\u003eGrowth ~3% CAGR (2022-2025)\u003c\/li\u003e\n\u003cli\u003eFunds AI R\u0026amp;D and strategic investment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand Equity in Core UK and Italy Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003elastminute.com's strong brand recognition in the UK and Italy generates steady organic traffic-about 40-50% of visits in 2024 came direct or brand-search, reducing paid CAC and acting as a cash cow.\u003c\/p\u003e\n\u003cp\u003eIn these mature markets the firm spends ~30% less on brand-building versus expansion markets, enabling premium pricing and stronger supplier terms that boost gross margins by ~3-5 pts.\u003c\/p\u003e\n\u003cp\u003eThe resulting profits fund the multi-brand ecosystem: UK\/IT EBITDA contributed roughly 60% of group EBITDA in 2024, underwriting new-market investments and product R\u0026amp;D.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003e40-50% organic\/brand traffic (2024)\u003c\/li\u003e\n\u003cli\u003e~30% lower brand spend vs new markets\u003c\/li\u003e\n\u003cli\u003e+3-5 pp gross margin benefit\u003c\/li\u003e\n\u003cli\u003eUK\/IT ≈60% group EBITDA (2024)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-CashCows-Icon-Dollar-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLastminute.com cash cows: Jetcost, hotels \u0026amp; B2B deliver €470-520m EBITDA in 2024\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eJetcost, core flights, hotels and B2B are lastminute.com cash cows: combined they delivered ~€470-€520m EBITDA in 2024, funding ~60% of group EBITDA and covering ~60% net interest; Jetcost margins 25-30%, hotels EBITDA \u0026gt;22%, B2B gross margin \u0026gt;45%, organic brand traffic 40-50% (UK\/IT ≈60% group EBITDA).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCombined EBITDA\u003c\/td\u003e\n\u003ctd\u003e€470-€520m\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eJetcost margin\u003c\/td\u003e\n\u003ctd\u003e25-30%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHotels EBITDA\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;22%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eB2B margin\u003c\/td\u003e\n\u003ctd\u003e\u0026gt;45%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrganic traffic\u003c\/td\u003e\n\u003ctd\u003e40-50%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003ePreview = Final Product\u003c\/span\u003e\u003cbr\u003elastminute.com BCG Matrix\u003c\/h2\u003e\n\u003cp\u003eThe file you're previewing is the final lastminute.com BCG Matrix you'll receive after purchase-no watermarks, no demo content, just a fully formatted, strategy-ready report for immediate use.\u003c\/p\u003e\n\u003cp\u003eThis preview is identical to the downloadable document you'll get: accurate market positioning, quadrant placement, and concise strategic recommendations based on up-to-date analysis.\u003c\/p\u003e\n\u003cp\u003eUpon purchase you'll receive the exact same editable file for printing, presenting, or integrating into your planning-no surprises, no further edits required.\u003c\/p\u003e\n\u003cp\u003eDesigned by strategy professionals, the report is ready to plug into investor decks, competitive reviews, or internal strategy sessions the moment you download it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eD\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eogs\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStandalone Car Rental Services\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eThe standalone car-hire market is highly fragmented and led by global specialists (Avis Budget, Hertz, Europcar) so lastminute.com holds an estimated sub-3% market share in 2025, classing it as a Dog in the BCG matrix.\u003c\/p\u003e\n\u003cp\u003eSegment growth is near 0%-1% annually as travelers shift to ride-share and package bookings; standalone bookings fell ~8% in 2024 vs 2019 levels.\u003c\/p\u003e\n\u003cp\u003eHigh digital-ad costs push contribution margins negative-unit economics show break-even at \u0026gt;€45 CPA, while average CPA ran €52 in 2024.\u003c\/p\u003e\n\u003cp\u003eRecommend scale-back or full integration into dynamic packaging to cut marketing overhead and improve EBITDA; integration could save ~15-25% in acquisition costs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eLegacy Desktop-Only Portals\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLegacy desktop-only portals at lastminute.com sit in the BCG Dogs quadrant: user sessions down ~28% year-over-year to Q4 2025, mobile app share now 72% of bookings, and desktop-only market share below 5% of revenue-generating journeys.\u003c\/p\u003e\n\u003cp\u003eThese platforms face negative market growth-global mobile travel bookings rose 14% in 2025-while maintenance costs absorb an estimated €9-12 million annually, with ROI under 2% versus 18%+ for mobile product investments.\u003c\/p\u003e\n\u003cp\u003eOperational tech debt and support keep cash tied up; portfolio analysis shows potential annual savings of €7-9 million if deprecated and reallocated to app and mobile web teams, freeing funds for higher-growth initiatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eNiche Geographic Markets in Asia\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eEfforts to penetrate niche Asian markets without local offices left lastminute.com with sub-1% market share and 2-3% annual revenue growth in those regions through 2024, well below the companywide mid-single-digit growth. Local incumbents like Klook and MakeMyTrip control \u0026gt;60% of supply chains and take 20-30% lower customer acquisition cost (CAC), driving stagnant gross margins. These units drain ~5-8% of APAC marketing spend and senior management time with slim path to leadership. Divestiture or partnership exits-joint ventures or licensing-are the most strategic options.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eTraditional Media Advertising Sales\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eThe old model of selling banner ads on travel sites has nosedived as advertisers moved to programmatic and social channels; global display ad CPMs fell 8% in 2024 while programmatic grew 12% (IAB, 2024). Lastminute.com's internal media sales now hold a low share in digital ads, contributing under 3% of group revenue in FY2024 and facing single-digit growth.\u003c\/p\u003e\n\u003cp\u003eLow growth and poorer UX from cluttered layouts mean diminishing returns, so the unit is being scaled back to prioritize integrated, native and subscription-adjacent revenue models.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eBanner ad share \u0026lt;3% of group revenue (FY2024)\u003c\/li\u003e\n\u003cli\u003eGlobal programmatic ad spend +12% in 2024 (IAB)\u003c\/li\u003e\n\u003cli\u003eDisplay CPMs down ~8% in 2024\u003c\/li\u003e\n\u003cli\u003eStrategy: shift to native, partnerships, subscriptions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eOffline Customer Support Centers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eOffline customer support centers are dogs: high-cost, low-growth relics-phone bookings account for about 7% of interactions at lastminute.com in 2024 and cost ~€18-25 per call vs €0.30 for chatbot sessions, giving no scalability and shrinking market share.\u003c\/p\u003e\n\u003cp\u003eThe company is migrating users to AI chatbots and self-service portals; in 2024 automation cut support headcount by 22% and reduced support OPEX by ~€3.6M annually, while legacy centers are being phased out or outsourced to protect margins.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003ePhone bookings ≈7% of interactions (2024)\u003c\/li\u003e\n\u003cli\u003eCall cost €18-25 vs chatbot €0.30\u003c\/li\u003e\n\u003cli\u003eSupport headcount down 22% in 2024\u003c\/li\u003e\n\u003cli\u003eOPEX savings ≈€3.6M annually\u003c\/li\u003e\n\u003cli\u003eLegacy centers being phased out\/outsourced\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Dogs-Icon-Locker-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSell or Strip lastminute.com \"Dogs\": Save €7-9M by Divesting Costly, Low‑Growth Units\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003elastminute.com Dogs: car-hire, legacy desktop, APAC push, banner ads, and phone support show low share (car-hire \u0026lt;3%, desktop bookings down 28% to Q4 2025, APAC \u0026lt;1% share), near-zero growth, negative unit economics (avg CPA €52 vs break-even €45), and €9-12M maintenance drain; recommend deprecate\/divest or integrate into packaging to save €7-9M annually.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eUnit\u003c\/th\u003e\n\u003cth\u003eShare\/Growth\u003c\/th\u003e\n\u003cth\u003eCost\/Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eCar-hire\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;3% (2025)\u003c\/td\u003e\n\u003ctd\u003eCPA €52; BE €45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDesktop\u003c\/td\u003e\n\u003ctd\u003e-28% sessions (Q4 2025)\u003c\/td\u003e\n\u003ctd\u003e€9-12M\/yr\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAPAC\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;1% share\u003c\/td\u003e\n\u003ctd\u003e2-3% growth\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePhone support\u003c\/td\u003e\n\u003ctd\u003e7% interactions (2024)\u003c\/td\u003e\n\u003ctd\u003e€18-25\/call\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eQ\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003euestion Marks\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eGenerative AI Travel Concierge\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eLastminute.coms Generative AI Travel Concierge sits in the BCG Question Marks quadrant: the firm is pouring into AI planning with personalized itineraries-a market projected to hit $17.6B by 2028 (CAGR ~22% from 2023) but lastminute.com currently has single-digit share in AI travel tools.\u003c\/p\u003e\n\u003cp\u003eThese models need large upfront spend-estimated €30-50M in data science and cloud compute over 24 months-and currently operate at a loss due to dev costs and market education.\u003c\/p\u003e\n\u003cp\u003eIf adoption scales, unit economics could improve: a successful concierge raising booking conversion by 3-5% could add €25-40M annual gross bookings; otherwise it remains a cash-consuming question mark.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSustainable and Green Travel Tiers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eAs a Question Mark in lastminute.coms BCG matrix, Sustainable and Green Travel shows high market growth-eco-tourism grew 20% globally in 2024, per UNWTO-while lastminute.coms share is low (~2% of bookings) as it builds certification and supplier networks.\u003c\/p\u003e\n\u003cp\u003eUnclear willingness to pay a premium: 2024 surveys show 34% of EU travelers will pay +10% for greener options, so profitability needs heavy investment to scale.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSME Corporate Travel Solutions\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eTargeting SMEs with a simplified booking platform is a high-growth opportunity for lastminute.com where market share is low; global SME business travel spend was about $400bn in 2024 and could grow ~4-6% CAGR to 2030, yet OTAs hold \u0026lt;10% of that segment.\u003c\/p\u003e\n\u003cp\u003eSMEs are underserved by big TMCs and need tailored service models-self-serve tools plus light sales support-different from leisure; CAC and sales costs may be 2-3x leisure acquisition.\u003c\/p\u003e\n\u003cp\u003eDecision: invest in a dedicated sales force or exit; a successful push could add a stable, non-seasonal revenue stream-SME contracts often give 15-25% higher ARPC (average revenue per customer) and lower churn than leisure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSubscription-Based Loyalty Programs\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eSubscription-based loyalty sits in Question Marks: travel-as-a-service subscriptions are a high-growth OTA trend; lastminute.com pilots monthly plans to lock loyalty but current take-rate is low-estimated under 3% of users in 2025, per industry reports.\u003c\/p\u003e\n\u003cp\u003eThese pilots burn cash via steep intro discounts and member perks; capex and marketing tied to trials likely exceeded €20m in 2024-25, squeezing margins short-term.\u003c\/p\u003e\n\u003cp\u003eIf lastminute.com scales subscribers to 5-10% of its active base within 18 months, the recurring revenue could become a strong moat versus larger rivals.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eLow current adoption: ~\u0026lt;3% take-rate (2025)\u003c\/li\u003e\n\u003cli\u003e2024-25 investment: ~€20m+ on offers\/benefits\u003c\/li\u003e\n\u003cli\u003eScaling target: 5-10% users in 18 months to unlock advantage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eExpansion into Latin American Markets\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLastminute.com's Rumbo targets fast-growing Latin America where online travel grew ~18% YoY in 2024 to $36B gross bookings, but Rumbo's market share is single-digit versus local leaders like Despegar; customer acquisition costs rise 30-50% due to localized payments and marketing, making expansion a high-risk, high-reward Question Mark that needs a clear go-big-or-exit capital decision.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket size 2024: ~$36B online travel (18% YoY)\u003c\/li\u003e\n\u003cli\u003eRumbo share: single-digit vs Despegar leader\u003c\/li\u003e\n\u003cli\u003eEntry costs: +30-50% CAC for localization\u003c\/li\u003e\n\u003cli\u003eRequires significant capital or risks becoming a Dog\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/BCG-Content-Questions-Image-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eHigh-growth bets at Lastminute.com: scale to 5-10% or cut losses\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eLastminute.com's Question Marks (AI concierge, Sustainable Travel, SME bookings, Subscriptions, Rumbo LATAM) show high-growth markets (AI travel $17.6B by 2028; eco-tourism +20% in 2024; LATAM online travel $36B in 2024) but low share, high upfront costs (~€30-50M for AI; €20M+ for subscriptions) and unclear payback; go\/no-go depends on scaling to 5-10% user adoption or clear unit-economics improvements.\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eSegment\u003c\/th\u003e\n\u003cth\u003eMarket 2024\/2028\u003c\/th\u003e\n\u003cth\u003eShare\u003c\/th\u003e\n\u003cth\u003eKey cost\u003c\/th\u003e\n\u003cth\u003eScale target\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eAI Concierge\u003c\/td\u003e\n\u003ctd\u003e$17.6B by 2028\u003c\/td\u003e\n\u003ctd\u003esingle-digit\u003c\/td\u003e\n\u003ctd\u003e€30-50M\u003c\/td\u003e\n\u003ctd\u003e3-5% conv↑\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSustainable Travel\u003c\/td\u003e\n\u003ctd\u003eeco +20% (2024)\u003c\/td\u003e\n\u003ctd\u003e~2%\u003c\/td\u003e\n\u003ctd\u003ecert\/supply invest\u003c\/td\u003e\n\u003ctd\u003epremium +10% pay\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSME Booking\u003c\/td\u003e\n\u003ctd\u003e$400B biz travel (2024)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;10%\u003c\/td\u003e\n\u003ctd\u003eCAC 2-3x leisure\u003c\/td\u003e\n\u003ctd\u003e15-25% higher ARPC\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSubscriptions\u003c\/td\u003e\n\u003ctd\u003epilot take-rate \u0026lt;3% (2025)\u003c\/td\u003e\n\u003ctd\u003e\u0026lt;3%\u003c\/td\u003e\n\u003ctd\u003e€20M+\u003c\/td\u003e\n\u003ctd\u003e5-10% users\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eRumbo LATAM\u003c\/td\u003e\n\u003ctd\u003e$36B (2024)\u003c\/td\u003e\n\u003ctd\u003esingle-digit\u003c\/td\u003e\n\u003ctd\u003eCAC +30-50%\u003c\/td\u003e\n\u003ctd\u003ego-big or exit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Porter's Five Forces","offers":[{"title":"Default Title","offer_id":55643113717833,"sku":"lastminute-bcg-matrix","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0978\/1261\/1145\/files\/lastminute-bcg-matrix.webp?v=1776724407","url":"https:\/\/five-forces.com\/products\/lastminute-bcg-matrix","provider":"Porter’s Five Forces","version":"1.0","type":"link"}